Mastering Google Analytics

ABOUT THIS CERTIFICATION

The Mastering Google Analytics course from Edureka will expose learners to the world of digital data measurement and help them make better analytical decisions. Attendees will get a better understanding of the importance of data tracking, measurement, and analysis for critical strategic choices on websites and mobile sites/apps. Attendees in charge of business and strategy departments will learn how to use Digital Media Analytics to make decisions and scout possibilities by looking at visitor segmentations, demographics, and regional impacts on digital assets.

PROGRAM OUTLINE

After completing Edureka’s Mastering Google Analytics course, you’ll be able to:

• Understand the importance of web analytics and how to use it to your decision-making.
• Discover and analyze the different key performance indicators (KPIs) that are crucial for a digital presence.
• Write down, measure, evaluate, and analyse your business’s goals in relation to its digital presence’s performance.
• Using a simple to use web analytics tools, where you can learn more about your consumers, their behaviour, and their levels of engagement.
• Understand how your marketing channels are working and how you can improve your ROI by optimising them.
• Conduct and analyse A/B testing to learn which features your consumers prefer, interact with, engage with, and enjoy on your site.
• Measure and analyse your popularity, presence, and customer affinity across various locations.
• Measure and analyse your customer segment to learn more about your visitors and determine the effectiveness of marketing in capturing the correct target audience and determining the product success factor based on their high levels of engagement with your product features.

GOOGLE ANALYTICS CERTIFICATION BENEFITS

• Mastering Google Analytics helps to track your progress in the digital world.
• It supports you in developing your business by allowing you to better understand your target market.
• You may efficiently optimise your spends to maximise your ROI with Digital Media Analytics.

WHO IS ELIGIBLE FOR GOOGLE ANALYTICS CERTIFICATION?

This course is highly recommended for company stakeholders that have a digital presence or are planning to have one, marketing professionals (digital & offline marketers), digital product managers, sales executives, strategy planners, and enthusiasts who wish to build a career in web analytics.