Marketing Essentials with Doane University

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£327.00

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Course type

Level

Beginner

Time/Effort

3 months at 7-9 hrs/week

Created by

Doane University

Provider

Session type

Self-paced

Pricing

Instalments

No

Certificate

Available

Projects

Yes

Tutor support

Yes

Access

Course lifetime

More features

Coaching and mentoring, Discounts for eligible learners, Discussions forums, Flexible learning program, Graded assignments, Real College credit

Language

English

Subtitles

English

Skills Covered: Marketplace Evaluation, Positioning Strategies, Marketing Strategies, Social Media, Value Creation, Market Segmentation, Target Marketing, Promotion, Pricing Strategies, Integrated Marketing, Value Communication, Value Delivery

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ABOUT THIS MICRO BACHELOR


From community organizations to global corporations, marketing is a critical component to be successful. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time.

This introductory program from Doane University, comprised of 3 courses and a final exam, is for those looking to build a solid foundation in marketing techniques that they can apply in their careers. Whether you are already involved in marketing operations and looking for a refresher or thinking about making a career move, understanding how to craft your message and connect it with your audience is a critical skill needed in today’s ever-changing world.

With the successful completion of this program, passing all courses with a 70% or better via the verified (paid) track, you’ll not only receive a certificate highlighting your achievement, but also have the option to collect real college credit (included in the price!) that you can count towards a pursuit of a bachelor’s degree.

No prerequisites required or previous marketing experience needed to participate.

 

WHAT YOU WILL LEARN


  • Consumer behavior and positioning strategies
  • Analytical tools used to assess marketing strategies
  • New technologies as it applies to marketing
  • Social media and value creation
  • Market segmentation, target marketing & promotion
  • Pricing strategies
  • Integrated marketing and value communication
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Marketing Essentials with Doane University
Marketing Essentials with Doane University

£327.00

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