Leading Innovation with Vijay Govindarajan

ABOUT THIS PROFESSIONAL CERTIFICATION

Vijay Govindarajan, known as VG, is a New York Times and Wall Street Journal Best Selling author, Coxe Distinguished Professor at Dartmouth’s Tuck School of Business, two-time winner of the prestigious McKinsey Award for the Best Article published in Harvard Business Review, and one of the world’s leading experts on strategy and innovation.

VG brings his expert knowledge to this Professional Certificate program, which will introduce you to the Three Box framework, which has the potential to transform the future of any organization that embraces it – whether it’s a large enterprise, a mid-size business, a start up, or a nonprofit organization.

The Three Box framework is a simple and proven method that allows organizations to successfully allocate an organization’s energy, time and resources across three boxes: Box 1 Manage the present: Managing the core business at peak efficiency Box 2 Selectively forget the past: Abandon ideas, practices, and attitudes that could inhibit innovation Box 3 Create the future: Develop and convert breakthrough ideas into new products and businesses

The Three Box framework makes leading innovation within your organization easier. VG has worked with CEOs and top management teams in more than 25% of the Fortune 500 firms, including Boeing, Coca-Cola, FedEx, General Electric, IBM, J.P. Morgan Chase, Johnson & Johnson, The New York Times, Procter & Gamble, Sony, and Wal-Mart, to discuss, challenge, and escalate their thinking about strategy and innovation. VG’s extensive research and consulting has resulted in the Best Seller The Three Box Solution: A Strategy for Leading Innovation, on which the two courses are based.

The content of these courses is relevant for a large corporation, a mid-size business, a startup or a nonprofit organization. Because innovation is a team sport, the Professional Certificate program is useful for individuals who intend to advance careers in R&D, Engineering, Manufacturing, Marketing, Sales, Service, Human Resources, Accounting, and Finance.

This is your opportunity to learn from the best and prepare your organization for success in the future.

WHAT YOU WILL LEARN

• Why companies need to continuously innovate strategically
• How to identify weak signals, market discontinuities and non-linear shifts that shape the future evolution of an industry
• How to execute breakthrough innovation strategies
• How can firms build the requisite organizational DNA to create the future while managing the present

JOB OVERVIEW

• Median salary $103,950. (source: Bureau of Labor Statistics)
• Top Executives work in all industries, for both small and large organizations. They often work long hours and travel is common. They develop the strategies their organizations will use for successful operation.
• The course is useful for individuals who intend to advance careers in R&D, Engineering, Manufacturing, Marketing, Sales, Service, Human Resources, Accounting, and Finance.