Skills Covered: Google Analytics, Excel & Spreadsheets, Data Visualization, Customer Segmentation, Data Analysis
ABOUT THIS COURSE
Marketing doesn’t only mean creative ideas. It’s also foundational data and business metrics. This course will teach you how to collect, organize, and analyze all data that applies to marketing with Excel.
You will learn how to use Data Studios and Tableau to communicate your findings and you will master Google Analytics – the course will show you how to use advanced reporting techniques, draw conclusions and use them to optimize the results of your marketing campaigns. You will also build models that are extremely important in business decision making. The course also touches on Data Visualization. You will learn how to build data dashboards and use them in data storytelling. These all are the basics of growth evaluation.
The course takes approximately three months. It’s a great choice for both people interested in applying data skills to their current roles and those who want to pursue further studies.
There was $330B spent on digital marketing globally in 2019!