Business Principles and Entrepreneurial Thought

Skills Covered: Entrepreneurial Thoughtand Action, Balance Sheet and Transaction Analysis, Income Statement and Cash Flows, Ratio Analysis, Forecasting, Financial Accounting, Analytics for Decision Making, Digital Strategy and Action, Marketing Mix, Segmentation, Targeting and Positioning, Marketing Strategy

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Making good business decisions can make or break an entrepreneur. This business and management XSeries, brought to you by Babson College, the #1 school in Entrepreneurship (U.S. News & World Report), will explore topics such as financial accounting, analytics, customer behavior, and strategy all with the lens of an entrepreneur who has to make critical decisions for the success of the business.

Whether you are contributing to the strategy and development of your company, starting your own business, or working for a non-profit, this series will prepare you to make better, more informed decisions and contribute to the success and health of the organization. Before we begin with some of these core business concepts, we will define what entrepreneurial thinking is and discover some key methodologies to help with these decisions.

This XSeries is targeted at: Learners interested in starting their own business. Learners who want to or are asked to contribute to the decisions of any organization. Learners who are ready to move forward in his or her organization. Learners who are ready to take action!



  • Core business skills in financial accounting, statistics, marketing, finance and strategy
  • How entrepreneurial thinking can be applied to any business environment
  • An understanding of entrepreneurial thought and action
  • Principles of Marketing Concepts, Customer Acquisition Strategies, Marketing Mix, Customer Segmentation, Targeting, Positioning, Marketing Strategy, Consumer Behavior, Maximum Value Creation

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Business Principles and Entrepreneurial Thought
Business Principles and Entrepreneurial Thought


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